Mick Fanning is a world champion surfer whose drive and discipline have translated seamlessly from the ocean to the business world. After dominating the professional tour and earning global respect for his resilience and performance, Mick turned his focus to ventures that reflect his passions. He co-founded Balter Brewing, later acquired by Carlton & United Breweries, and launched his own line of softboards — both built on authenticity and quality. Now, Mick brings that same energy and vision to Palm Valley, helping shape a destination that celebrates the lifestyle he embodies. Having personally tested the Endless Surf technology in Europe before joining the project, his involvement ensures the surf experience at Palm Valley is world-class, blending innovation, community, and the spirit of Australian surfing.
Wayne “Rabbit” Bartholomew is a cultural elder and steward in surfing whose influence reaches far beyond competition. A champion, innovator and advocate, he helped shape the sport’s very foundations — conceiving the “Dream Tour” format that elevated professional surfing by privileging world-class breaks and waiting periods over fixed schedules. He led the Association of Surfing Professionals as President and CEO, steered structural reforms, and nurtured the sport’s growth globally. Today, Rabbit brings that rich legacy to Palm Valley as a trusted advisor and guiding voice. His deep commitment to community, heritage and surf culture ensures that Palm Valley will be grounded not just in technology and ambition, but in respect for surfing’s past and promise for its future.
Luke Altschwager, founder of Palm Valley, is a driving force behind one of Australia’s most innovative surf, golf, and lifestyle destinations. With a background as a former PGA professional and two decades of experience in golf and hospitality management, Luke has redefined recreational spaces by integrating world-class surf technology with sustainable golf design, eco-tourism, and vibrant community hubs.
His vision for Palm Valley is to create an iconic destination that brings together adventure, wellness, and environmental stewardship, setting a new standard for active, lifestyle-focused resorts. Luke’s dedication to innovation and his passion for creating lasting community impact are at the heart of the Palm Valley experience.
